Rebecca Berry is an ex-‘big-four’ Chartered Accountant with a deep passion for numbers and a genuine love for working with people.

She is the founder of Berrys, an accounting practice based on stability and efficiency, providing clients with the tools and reassurance not just to survive, but to thrive.

Becca moved to Jersey with her family when she was 3. Other than attending University in Exeter, she has been here ever since. She lives with her husband and two young girls in St Clement near the beach.

During our conversation, we asked Becca what sets her accounting firm apart from others, what the biggest challenges are that she helps her clients overcome, and her recommendations for visitors to Jersey.

What inspired you to start your own accounting firm?

Knowing that I always wanted to be a part of the thriving business community we have here in Jersey, and having worked as an accountant in the finance industry for the past 13 years, it was the natural choice! I wanted to create a practice where we have business owners back and do more than just ticking compliance boxes. Our approach is focused around connection and supporting business owners in their day-to-day lives.

How did your own experience as a business owner influence the way you approach accounting services?

Being a business owner prior to launching Berrys taught me so much! You really do have to wear all the hats and undertake tasks that might make you feel uncomfortable. It is a total rollercoaster where the highs are high and the lows can be low. My goal is to help business owners focus their attention in the places that need it most and also provide a safe space to discuss their business & finances.

The introduction on your website says: The down-to-earth ‘human’ accounting practice…What does it mean to have a ‘human’ accounting practice, and how does it set your firm apart?

First and foremost, it means we are here for our clients! I want every client I work with to feel reassured and empowered to make decisions. We make the time to ensure our clients actually understand what we’re telling them, and give them everything they need to thrive. If you are looking for an accountant that only speaks to you once a year, that’s not us!

Are there specific industries or types of businesses that your firm specializes in serving?

We work with a broad range of businesses so we haven’t niched ourself in this way, but we do like to work with a specific type of individual. We like working with business owners who are open to our help and advice, who know their business could perform better and recognise that sustainable growth requires investment.

What challenges do business owners commonly face in managing their finances, and how does your firm help overcome these challenges?

I have found that business owners don’t necessarily use their financial information in a way that benefits their business. Getting an accountant to prepare financial statements is one thing, but it is what you do with that that makes the difference. The numbers tell us a very important story so I deep dive into these and give business owners the insight they need to drive decision making and allow them to focus their energy into the areas that matter most.

What does your typical working day look like?

We have an office in town so I’ll head there (usually via Dandy for a coffee) and meet my business partner to plan the day ahead and check the inboxes. I usually have a few client meetings scheduled and this could be anything from a power hour with a start up through to a performance review or strategy session with one of our more established clients. I try to keep my afternoons free to get my head in the books.

Please can you share with us what has been the most rewarding aspect of your job?

Knowing first hand how chaotic (and at times lonely) business ownership can be, providing people with support and a sense of reassurance is the best part of the job.

When you need to unwind in Jersey, where do you go? What are your favourite spots on the island?

Nothing beats a walk on the beach or a sea swim, I also play netball for St Lawrence NC which is a great way to unwind.

What do you enjoy most about living in Jersey?

There is a very laidback vibe here which I love. We are also spoilt for choice when it comes to dining options and great brunch spots.

If someone is planning to visit Jersey, what advice or recommendations would you give them?

Come in the summer to make the most of the beaches! Chat to the locals for recommendations of where to eat. Must see places are Gorey, St Aubin and the Five Mile Road.

If you are a business owner and need help with your accounting or are seeking advice, don’t hesitate to reach out to Rebecca and her company. Visit her website at www.berrys.je and follow her on Instagram: @berrysaccounting.